This Custom Lexus Is Literally LIT!
Producing 175,000 lumens when fully illuminated, the Lexus LIT IS has just debuted featuring 41,999 programmable LEDs.
According to the Japanese luxury automaker, the custom IS was designed to send a bold signal, with the LEDs turning the sedan into a screen capable of broadcasting graphics and videos. The LIT IS is featured in U.K. chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.”
To showcase the Lexus IS as a work of art, technology, and design, Lexus teamed up with Vevo to use hand-applied LEDs to help generate colorful, mesmerizing animations in response to gestures and music.
SEE ALSO: Lexus Spices Up the IS With Sriracha Paint Job
If all the LED strips that were used on the LIT IS were placed end-to-end, it would stretch half-a-mile in length, Lexus said. Three distinct modes allow the car to interact with sounds and people in its vicinity, with Attract mode featuring a loop of colorful graphics that highlight the lines of the sedan. There’s also Music Viz mode that is designed to respond to music, while Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console.
“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”
Watch two videos starring the Lexus LIT IS below.
Discuss this story on our Lexus IS Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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