Report: Volkswagen Pickup Concept to Debut This Week
Volkswagen is looking at a new mid-size pickup for the US, but it won’t be the Amarok.
A new report says that Volkswagen is planning a pickup based on the Atlas crossover and it could debut this week.
The automaker has been working hard to add more US-centric models. Like replacing the Touareg with the larger Atlas, as well as US-versions of the Passat and Jetta. Now the latest is the most American version of all, according to Automotive News. It’s a pickup. Although not a full-size model. It will be a mid-size truck, could put it in the segment with the Nissan Frontier or Toyota Tacoma.
But if the truck is based on the Atlas, and will be built in Tennessee, that means unibody. That would put the new VW pickup in the ring with the Honda Ridgeline.
SEE ALSO: New VW Trademark Applications Hint at Atlas Variants and More
With buyers moving more and more to crossovers, SUVs, and pickups, a VW truck could be a great way to bring buyers back from other brands. If the concept gets good reviews at the New York auto show this week it could go into production soon, according to Automotive News sources.
We’re looking forward to the rumored reveal later this week.
[Source: Automotive News]
A version of this story originally appeared on VW Vortex.
Evan moved from engineering to automotive journalism 10 years ago (it turns out cars are more interesting than fibreglass pipes), but has been following the auto industry for his entire life. Evan is an award-winning automotive writer and photographer and is the current President of the Automobile Journalists Association of Canada. You'll find him behind his keyboard, behind the wheel, or complaining that tiny sports cars are too small for his XXXL frame.
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VW, Mercedes, Hyundai, I'm waiting for an Audi or a BMW pick-up.