Report: Lotus Evora Wins EVO Magazine's Coveted Car of the Year Award
After winning the Dewar Trophy for Technical Excellence earlier this year, Lotus is really hauling in the hardware overseas for its new four-seater Evora sports car. In August the U.K.’s AutoCar named the Evora the “Driver’s Car of the Year,” while CAR magazine announced it as their “Performance Car of the Year.” Now Lotus can handily claim what is arguably the U.K.’s top trophy, “Car of the Year” by none other than EVO magazine.
Pitted against vehicles from the likes of Lamborghini, Ferrari, Porsche and Aston Martin, the Evora won EVO‘s COTY award after a 13 car, 1,000 mile comparo was whittled down to just five vehicles.
Meanwhile, EVO also awarded the 2-Eleven “Track Car of the Year 2009.”
“It is a great endorsement for Lotus cars that the most refined car in the product line up is picking up awards at the same time as the most extreme car in the range, illustrating the great wealth of engineering and manufacturing expertise at Lotus,” said Luke Bennett, Operations Director of Lotus Cars Limited.
The 2010 Lotus Evora will launch in North America in the first quarter of 2010.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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