AMGs Will Go Hybrid Says Mercedes Exec
Mercedes will add hybrid technology to its flagship performance vehicles as a way to improve fuel economy rather than add performance. The move is very much the opposite of the Lexus hybrid philosophy, which is designed to deliver added power without an increased carbon footprint.
The news comes via Daimler exec Herbert Kohler, who is in charge of future technologies and engineering at the Mercedes parent company. He even went so far as to say hybrid AMGs are, “a given.”
At least initially, Mercedes will follow the improved fuel economy strategy for hybrids, with Kohler commenting that the first vehicles will get start-stop technology as well as brake regeneration.
[Source: AutoCar]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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