Fiat's U.S Expansion Plans Revealed
Fiat is hoping to build a strong U.S-market demand for the 500 by expanding its line-up with a successor to the Bravo compact hatchback.
Concerns have be raised about relaunching Fiat in the United States, however early sales figures of the 500 have exceeded expectations. A cabriolet version of the hatchback is now appearing in showrooms, with the Abarth and EV versions to follow soon after.
Fiat does not want to interfere with Chrysler’s traditional markets in the U.S, so Fiat won’t sell any vehicle larger than a Focus.
US brand boss, Laura Soaves said “Fiat will be the small car brand,”. “It will never have anything larger than a C [segment].”
Alfa Romeo’s planned ‘halo car’ will offer a modest amount of vehicles when first released. However Alfa Romeo hopes to sell 150 8C cars before the 4C is deemed effective for launch in North America.
[Source: AutoCar]
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