McLaren Animation Launches Animated Short Series 'Tooned'
McLaren– Mercedes Formula One drivers Jenson Button and Lewis Hamilton have been animated, as the race team has teamed up with Oscar-winning animation studio Framestore to create 12 short clips as part of the Tooned series.
As part of its promotion leading up to the British Grand Prix, UK channel Sky TV aired the first of the series, which is now on the Internet. The first episode, titled “Wheel Nuts” follows the team drivers as they get ready for the upcoming race.
Not only is the animation extremely well done, we applaud McLaren for going outside the box to promote its race team. The remaining 11 episodes will air before each of the remaining races.
Watch Episode 1 of ‘Tooned’ below.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Episode 4 is out ! http://www.youtube.com/watch?v=hYC2JadcsY8