Land Rover Plant Starts 24-Hour Shift to Meet Evoque Demand
The first overnight shift at Jaguar Land Rover’s (JLR) Halewood, England plant started at 9:30pm on Monday, sparked by a large demand for the Range Rover Evoque.
Since the vehicle hit the market in 2011, about 88,000 Evoques have been sold. To meet the production demand, 1,000 new employees have been recruited for the Halewood plant, where three shifts will now operate 24/7 with a total of 4,500 employees clocking in every day. The Land Rover Freelander 2 is also assembled at the Halewood facility.
“Moving production to three shifts and working 24 hours a day will allow us to significantly reduce the time a customer has to wait for their new Range Rover Evoque,” said Halewood operations director, Richard Else.
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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