2013 Maserati Quattroporte Aiming for 13,000 Units Annually
Maserati is hoping its new Quattroporte will help bring the brand’s annual sales to 50,000 units annually, with Italian automaker setting a sales target of at least 13,000 for the next-gen car for next year.
The goal is clearly ambitious for the Italian automaker, having sold about 4,700 vehicles in the first three quarters of this year. But Fiat will be investing $1.6 billion into the Maserati brand hoping that its collaboration with Chrysler in the U.S. will help increase sales.
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Maserati CEO Harald Wester commented that Fiat will invest in three new Maserati models to aid in boosting sales to 50,000 cars in 2015 – a massive increase from the 6,159 last year. The new Quattroporte is the first of several Maserati models that will be debuting over the next four years, including a smaller sedan and SUV.
To help reduce development costs on the new Maserati models, some will be sharing technology from Chrysler. The smaller sedan, called the Ghibli, will share components from the Chrysler 300.
GALLERY: 2013 Maserati Quattroporte
[Source: Automotive News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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