Lincoln 'Steer the Script; Super Bowl Commercial Revealed – Video
After a long hiatus from advertising during the Super Bowl, Lincoln has made a return with a creative commercial for the 2013 Super Bowl.
Unfortunately the strange fashion and direction that the American automaker took to come up with the commercial shows. The ad is a mish-mash of ideas that came as a result of Jimmy Fallon and Twitter. On paper, it should have been quite entertaining and humorous; instead it just comes off as strange.
The official, full-length commercial can be viewed below which also stars RevRun, Wil Wheaton, and Emmitt Smith.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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