Hellcat Order Books Open… Not for Everyone
Dealers can now place orders for the 2015 Dodge Challenger Hellcat, though there is a catch.
Allocation of the new 707-hp muscle car will be based strictly on sales performance in the last 180 days. The cars sold won’t matter either, whether it’s a Durango or Dart, dealers have to be moving cars in order to sell the Hellcat.
In December, a second allocation of the the cars will be distributed based on the previous 90 days worth of sales. Once a dealer is granted access to the car, their Hellcat inventory and how long the car sits on the lot will affect how many of the cars any given dealer can order. Dealers are expected to mark up this car over MSRP, which is $60,990, because it is such a good horsepower per dollar deal, though the brand’s head is warning dealers about this strategy.
SEE ALSO: 2015 Dodge Challenger SRT Hellcat Review
“If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory,” said brand head Tim Kuniskis. “Some dealers are going to have heartburn with that.”
GALLERY: 2015 Dodge Challenger SRT Hellcat
[Source: Auto News]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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The car has allot of Horse Power. That is great but the performance numbers are not that great. They did a comparo against a ZL1 and it did barely better. With the larger premium prices the dealers will be adding I would rather get something that looked good like Zr1 Vette which will smoke it , cost you less used, looks 10 X better and will absolutely kill this brick in the corners.
Its ugly and a brick...I would never pay 65k for that POS.