New Audi T-Rex Commercial Will Melt Your Heart
Audi Piloted Driving technology is the focus of the automaker’s latest video.
Titled “The Comeback,” Audi’s latest ad stars a T-Rex that talks openly for the first time about how his life has changed for the worst. After spotlighting several sad sequences of his decline, the T-Rex’s redemption and what brings life back to him isn’t something you would expect at all.
SEE ALSO: Next-Gen Audi A8 Debuting in 2017 with Piloted Driving
The clever ad features the Audi A7 Piloted Driving concept that has been nicknamed “Jack” and has conducted multiple tests throughout the U.S. But really it’s not the car that’s the focus of the ad, it’s the poor T-Rex that has become an internet meme for its short arms and hands.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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