Land Rover Discovery Pops Up in Southern California
The all-new Land Rover Discovery is currently on display in Venice, California.
Ahead of being on display at the 2016 L.A. Auto Show, the luxury SUV is on display for the first time in the U.S. on Abbot Kinney Boulevard in Venice, California from November 11 to November 14. The Discovery Venice popup opened to the public with surfer Laird Hamilton and wife Gabby Reece, champion volleyball player and fitness leader, on hand to help open the activation.
Along with being able to check out the Land Rover Discovery, attendees can view a curated selection of premium activity gear, try out interactive training experiences and state-of-the-art fitness technologies with virtual reality.
SEE ALSO: 3-Row 2018 Land Rover Discovery Makes Debut with Busy Families in Mind
The Discovery Venice activation will include guest appearances from various Southern California athletes, chefs and designers including Chef Stuart O’Keeffe, Olympic gold-medalist swimmer Conor Dwyer, vegan cookbook author Kristy Turner and interior designer Nathan Turner.
“We are thrilled to join Land Rover in the debut of the Discovery here in our hometown where outdoor activities and an active lifestyle are encouraged,” said Laird Hamilton and Gabby Reece. “The Discovery’s smart technology helps families on-the-go like ours; not only stay connected but also provides incredible room and storage, offering the perfect mix of versatility, innovation and luxury. We are so excited to introduce the car to the Venice community and join our fans for the exciting activities at Discovery Venice.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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