Jaguar Land Rover's SVO Really Wants to Be Like Mercedes-AMG

Jason Siu
by Jason Siu

Jaguar Land Rover’s Special Vehicle Operations (SVO) division is eyeing its own sports car.

Much like how Mercedes‘ AMG performance arm has the AMG GT sportscar, Jaguar Land Rover‘s SVO hopes to one day build its own models, according to managing director John Edwards. Currently SVO specializes in creating upgraded variants of existing models, much like how AMG started with Mercedes-Benz. Most recently, the division rolled out the Jaguar XE SV Project 8, a hardcore version of the sedan bringing nearly 600 horsepower to the table.

“Deep down we want to make our own model,” Edwards told Auto Express in an interview. “Just look at the success of the AMG GT.”

SEE ALSO: Jaguar XE SV Project 8 Packs a Nearly 600-HP Punch

But before it starts creating its own models, SVO will focus on getting the early Project cars right, added Edwards. Although he wouldn’t confirm what’s next in the pipeline, Edwards suggested the Jaguar F-Pace and Range Rover Velar had “great potential.” In other words, you can expect one of the next model’s to emerge from SVO to be a performance crossover or SUV.

[Source: Auto Express]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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