Nissan Titan Eyeing New Markets
Nissan is looking at the possibility of introducing its Titan pickup in other markets around the world.
The Japanese automaker is considering selling the American-made Nissan Titan pickup truck in China, Australia, the Middle East, and Russia, according to a recent report. The move would be a bit unorthodox since the industry believes that full-size pickups mainly appeal to North American consumers. But Nissan is part of the Renault-Nissan Alliance and the automaker believes the Titan is can garner sales on a global scale in the coming years.
“We are now looking at other markets where we can introduce the full-size pickup,” said Ashwani Gupta, senior vice president of the Renault-Nissan Alliance’s light-commercial business unit. “That market is really growing.”
SEE ALSO: 2017 Nissan Titan Review
Currently, the Nissan Titan is counted as a member of the Renault-Nissan Alliance LCV unit, which includes delivery vans and other commercial vehicles. It’s a possibility Nissan will market the Titan to commercial users in other markets, focusing on contractors in China, Australia, and the Middle East.
In the U.S., Titan sales have grown 224 percent year-over-year with 35,549 units sold through September 2017. That pales in comparison to the Ford F-Series however, which has seen 658,636 units moved off dealership lots over the same period.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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