- Acura
- Alfa Romeo
- Aston Martin
- Audi
- Bentley
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Ferrari
- Fiat
- Ford
- Genesis
- GMC
- Honda
- Hyundai
- Infiniti
- Jaguar
- Jeep
- Kia
- Lamborghini
- Land Rover
- Lexus
- Lincoln
- Lotus
- Lucid
- Maserati
- Maybach
- Mazda
- McLaren
- Mercedes-Benz
- MINI
- Mitsubishi
- Nissan
- Pagani
- Porsche
- Ram
- Rivian
- Rolls-Royce
- SMART
- Subaru
- Tesla
- Toyota
- Volkswagen
- Volvo
The 10 Car Brands with Surprisingly Low Owner Loyalty
The CarMax report from 2023 indicates that brand loyalty among car buyers remains consistent, with about 20% of customers purchasing the same brand as their trade-in. Tesla has emerged as a notable brand, ranking fifth in loyalty since CarMax began selling the vehicles in 2018. The Toyota Prius has the highest individual model loyalty, with over a third of Prius owners choosing the same model again. There's a growing trend of loyalty to SUVs, with an increase from 61% to 71% over six years. Luxury brands continue to command loyalty, occupying six spots in the top ten. Changes in the top ten list include Toyota rising to first place, Lexus falling to third, and Ram entering at fourth, while Infiniti dropped significantly. The increase in electric vehicle popularity is suggested as a reason for Tesla's high ranking.
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This article was co-written using AI and was then heavily edited and optimized by our editorial team.
Acura: 14.7%
Photo credit: Klochkov SCS / Shutterstock.com
Hyundai: 14.2%
Photo credit: Anton Pentegov / Shutterstock.com
Mini: 14.2%
Photo credit: romeovip_md / Shutterstock.com
Volkswagen: 13.5%
Photo credit: MeskPhotography / Shutterstock.com
Infiniti: 13.1%
Photo credit: Anton Pentegov / Shutterstock.com
GMC: 13.0%
Photo credit: Wirestock Creators / Shutterstock.com
Mazda: 12.7%
Photo credit: Colin Hui / Shutterstock.com
Chrysler: 11.5%
Photo credit: Christopher Lyzcen / Shutterstock.com
Kia: 11.4%
Photo credit: Alexandru Nika / Shutterstock.com
Dodge: 9.8%
Photo credit: Hrach Hovhannisyan / Shutterstock.com