Chrysler Targeting Hispanic Market in New Commercials
To promote its 2013 Ram 1500 pickup, Chrysler is launching two new advertisement campaigns, with one targeting the Hispanic market.
The move isn’t particularly surprising considering Chrysler is offering vehicle information kits in Spanish. According to the American automaker, 17 percent of Ram buyers are Hispanic, and will include the tagline, “A Todo Con Todo,” which translates to “To everything, with everything.”
The advertisements will be produced in both Spanish and English, and will air on Hispanic television networks like Telemundo and Univision.
The Hispanic commercials will feature Latin musician Juanes, a 17-time Latin Grammy Award winning artist.
Chrysler will be launching the new advertisement campaign for its 2013 Ram 1500 starting on October 12 and the English commercials will once again be narrated by Sam Elliott.
[Source: Detroit Free Press]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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