Jaguar F-Type US Commercials Released – Video
The Jaguar F-Type is hitting dealerships in America this month with a starting price of $69,000, so the British automaker is launching an advertising and marketing campaign to promote its convertible sports car.
The campaign, titled “Your Turn” will shine the spotlight on Jaguar’s newest sports car. The campaign will be seen on television, movies, print, digital, mobile and tablet, in addition to a social media campaign.
SEE ALSO: 2014 Jaguar F-Type Priced From $69,000
Stars featured in the advertising campaign for the F-Type include San Francisco 49ers quarterback Colin Kaepernick, ESPN commentator Stuart Scott, and Playboy playmate of the year Raquel Pomplun. The F-Type will also be incorporated into a Jimmy Kimmel Live commercial, integrated with the USA Network’s Covert Affairs, and highlighted on Speed TV.
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GALLERY: Jaguar F-Type Ad Campaign
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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