Matthew McConaughey Starring in New Lincoln MKZ Ads
Matthew McConaughey and Lincoln are getting ready to release a series of new ads to ring in 2015.
Building off the popularity of the MKC ads that debuted earlier this year, McConaughey will now get behind the wheel of the MKZ and MKZ Hybrid for a new series of ads that will begin airing during the New Year’s Day college football games, which are also the first of the College Football Playoff Series. Two new television and online ads will be released, following the success of the MKC ads that helped fuel early sales success for the crossover. The new MKZ ads will be filmed in a similar style and tone to the previous MKC ads, which were also the source for several viral parodies.
SEE ALSO: Lincoln Debuts Ads Starring Matthew McConaughey
The first ad will be titled “Diner” and will have McConaughey using a small neighborhood restaurant in Silver Lake to highlight the features of the MKZ. The other spot will be called “Balance” and will have McConaughey in Griffith Park in front of the L.A. skyline while pondering the MKZ Hybrid’s balance of design and fuel efficiency.
GALLERY: Matthew McConaughey and Lincoln MKZ
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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