Fiat 500X Does Its Best 'Blue Steel' for Zoolander 2
The compact Fiat 500X is heading to the big screen in less than two weeks.
The eagerly-anticipated Zoolander 2 sequel will arrive in theaters February 12, but a special screening of the movie was held on January 30 in Rome. Main partner Fiat Chrysler Automobiles (FCA) was present on the red carpet with the Fiat 500X finished in a special Tri-Coat Yellow livery.
The new movie was predominantly shot in Rome and the film brings the Fiat 500X together for the first time with one of the most famous film and fashion characters.
SEE ALSO: 2016 Fiat 500X Review
The collaboration between Fiat and Paramount Pictures also includes a new advertisement called “Selfie.” The ad shows Zoolander fooling around with a safety traffic camera, posing for photos as if he was on a fashion shoot. Of course, Ben Stiller put on his best expressions, including the mythical “Blue Steel” pose.
Watch the ad below.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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