Scion's No-Haggle Pricing Won't Carry Over to Toyota
Things are going to change as Scion’s models transition under the Toyota brand.
When the Scion brand was created, one of the main selling points was the company’s “no-haggle” pricing structure, meaning what you see is what you get. Buyers were able to choose from different paint colors, transmission options and a number of accessories, but each car only had one trim level.
The Truth About Cars reached out to company representative Nancy Hubbell who said that while Toyota will adopt the cars it inherits from Scion, the sales process won’t come with it. “For the model year ’17, Toyota will continue with the single price strategy that Scion set forth, and we will re-evaluate that for model year ’18.” That means there’s a potential for Scion models to come in multiple trim levels in the future, just like Toyota models.
SEE ALSO: The Scion Brand is Dead
She added in the phone interview that pricing of the vehicles will “follow the Toyota model,” meaning no-haggle pricing will be axed along with the brand.
TTAC reports that another casualty in the transition is Scion’s Pure Process Plus, where the automaker sold cars through the Internet. There is a possibility that may be brought back at a later date.
“It’s an interesting model that both Toyota and Lexus are taking a look at and elements of the Scion program are likely to be implemented by the other brands, but there are no plans to transfer Pure Process Plus at this time,” explained Hubbell.
[Source: The Truth About Cars]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Wonder if what will happen to the MSRPs - if they stay the same, now you could haggle a lower price.