BMW Set to Star in Upcoming 'Mission: Impossible – Fallout'
BMW has announced it is the exclusive worldwide automotive partner for Mission: Impossible – Fallout.
The movie, which is set to open worldwide on July 27, will feature the new BMW M5 and other BMW models, including the 1986 BMW 5 Series, the BMW 7 Series, and the BMW R nineT Scrambler motorcycle. The German automaker has been a partner of the iconic film series since 2011, with the BMW i8 arguably being its most famous movie car.
The BMW M5 starring in the film has been styled with characteristic BMW M Performance Parts, such as the black kidney grille and carbon fiber mirror caps. Powered by a 4.4-liter biturbo V8 engine, the BMW M5 generates 600 horsepower while paired to xDrive all-wheel drive.
SEE ALSO: 2018 BMW M5 Review and First Drive
As part of its collaboration, BMW will launch a global “Mission to Thrill” themed marketing campaign with cobranded broadcast TV media highlighting a range of different vehicles, print ads, digital across BMW sites, and other key channels including dealer activations and more.
“BMW and ‘Mission: Impossible’ are a perfect fit. We are proud of our long-running partnership with Paramount Pictures and that our powerful cars and motorcycles have been able to enhance this iconic film series time and again. For exciting chases, you need cars with impressive driving dynamics and handling,” said Uwe Dreher, head of Brand Communications BMW, BMW M, BMW i. “This provides the ideal stage for our most dynamic business athlete: the BMW M5.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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