Following the industry trend toward smaller, more efficient engines, Jaguar just announced its plan to offer two new engines, one of which will make its way into the new F-Type roadster. 

A 3.0-liter supercharged V6 will sit under the F-Type’s hood to produce 380 hp. Using the same aluminum architecture currently found in the brand’s V8 engines, the company said the new V6 will perform comparably to its naturally aspirated V8 brother. Spray-guided direct injection will also help to keep power delivery smooth.

Run-of-the-mill Jaguar XJ not good enough for you? Not even the $111,000 Supersport version? Better dig deep into your pockets for the XJ Ultimate Edition.

Booze flows, cigarettes are smoked and secretaries snogged on a regular basis during an episode of AMC’s popular show Mad Men, but it came as surprise to Jaguar when the automaker found itself the center of attention in last Monday’s installment. 

Sterling Cooper Draper Pryce, the fictional ad agency which the plot is built around, tries to win Jaguar as a client.

Mr. Kaves, who is known for his free-hand style spray paint designs was given a brand new XKR as his blank canvas. The end result is a  Jaguar unlike anything you’ve seen before.

On hand at the unveiling was the man who designed the XKR, Ian Callum, who praised Mr. Kaves for his art work. This might just be a publicity stunt, but it will surely attract an audience that normally would not spend time admiring a Jaguar.

While this might be the latest art car, it is not the first. BMW has had art cars since the 1970’s; and a few years ago, Infiniti presented their G37 coupe art car, which was later sold at an auction for $55,000 (proceeds from which went to ONE DROP, a charity founded by Cirque du Soleil founder Guy Laliberte).

To get a glimpse of how the Jaguar art car was created, check out the video below.

At the 2012 New York Auto Show, Jaguar showed off a F-Type Roadster test mule, and rough details on when to expect the production model’s debut. Now, clearer photos of the test mule than our cameras could capture from the screen during the press release are available.

Absence from the New York Auto Show today didn’t stop the new Jaguar F-Type from stealing the show.

Instead of a traditional teaser, Jaguar poked fun at the spy photographers publications rely on by offering them a break from hanging out in trees. Instead, those attending the press conference saw a short video featuring plenty of footage with a “properly camouflaged” test mule flying around a track.

While mechanical details weren’t released on the F-Type, Jaguar global brand director Adrian Hallmark said during the conference that the F-Type would remain almost entirely true to the C-X16 unveiled last September.

This year marks Queen Elizabeth’s diamond jubilee, and to celebrate, a gathering of sixty rare and beautiful cars will be brought together at the quadrangle in Windsor Castle in England. 

Only cars of the highest caliber have been invited to the event, and will be arriving at the castle from all over the world. One car from every year starting from 1952 will be featured, representing every year since the Queen was inaugurated. The earliest car featured is a 1952 Bentley R Type(54′ R Type Shown Above), and the newest car will be a 2011 Lamborghini Aventador, Ferrari FF or a Porsche 991.

Most of the cars have already been selected, but an open casting call is out right now for owners of specific cars to volunteer to bring their fine machines to the Castle to be displayed for the Queen.

We have to wonder how much the Queen really likes cars? Hopefully she appreciates what she is getting, as this will undoubtedly be one of the nicest gatherings of rare luxury cars ever.

Below is a list of the cars that will be featured at the event. Some of them have been found already, and some haven’t. If you are the owner of one of the cars on the list and would like to participate, click here for more information.

Most of us at one time or another end up having a few backseat car stories, in many cases probably involving steamy windows and, well, you get the picture.

Now, Jaguar is putting its own take on the backseat theme, by  launching a new series on its official YouTube channel, called Backseat stories, designed to tie in with its new “Alive,” ad campaign, which aims to prey on human emotion.

Despite what the title might suggest, the series actually revolves around some of today’s brightest minds, as they share some of their innermost thoughts with the audience about their own success stories, along with other topics of interest.  Even from watching the first episode it’s interesting to see how, as individuals, we perceive the world and our place in it.

Luxury auto makers are all flocking to the Chinese market, and Jaguar Land Rover have been lagging behind. Today, they have signed a deal with Chinese automaker Chery to manufacture and sell vehicles in China.

Recently at the 2012 Geneva Motor Show, Jaguar debuted its  XF Sportbrake model, a station wagon variant of the Jaguar XF. The CEO also spoke about Jaguar’s future at the show confirming that a new, baby Jaguar was on its way.

Jaguar North America is launching a new marketing initiative, dubbed the Jaguar ALIVE Driving Experience.

J.D. Power and Associates’ annual Customer Service Index Study offers crucial automotive information for consumers and the latest results are out.

Lexus tops the list  this year in the luxury segment while MINI made the top spot for mass market brands.

J.D. Power statistics are based on responses from over 84,000 new vehicle owners that rate dealer service performance during the first three years of vehicle ownership. Five facets of customer service are measured in the study: service quality, service initiation,  service advisor, service facility and vehicle pick-up. The responses are gathered from around the world to avoid regional bias, with statistics from 16 countries including Australia, Canada, China, France, Germany and India.

The study is divided into two categories: luxury brands and mass market brands.

For the luxury brands segment,  Lexus was rated with the best customer service for the fourth consecutive year, scoring 861 points of a possible 1000. The average luxury brand CSI ranking score was 835. Rounding out the top five top brands, from second to fifth are Cadillac, Jaguar, Acura and Porsche.

In the mass market segment, MINI took the top spot with an overall CSI ranking score of 809 where the average score for all automakers in the mass market segment was 778. While the company didn’t win overall,  GM dominated the top five mass market brands. From second to fifth they are Buick, GMC, Chevrolet and Hyundai.

Overall, J.D. Power reports that almost every brand has improved on the Customer Service Index scale in 2012, with 28 of the the 33 eligible brands improving their score. A leading factor in overall attitudes towards customer service is the change from less repair work to more maintenance that is happening at dealers thanks to better built cars, J.D. power says.

In 2012 72 percent of vehicle owners say that their latest dealer encounter was for routine maintenance and not repair work, a 9 percent increase from 2011.

Review the J.D. Power CSI charts below for a list of all car manufacturers.

British luxury car brand Jaguar stunned the world with its beautiful C-X75 concept back in 2010. Not only was its sleek design alluring, but also its jet-turbine technology.

In celebration of the most extensive new product cycle in history, Jaguar announced today that it will run both C- and D-Types in a series of races returning the cars to competitive action.

When it comes to reusing and recycling, this vintage Jaguar repurposed as a bookshelf isn’t just a cool eco-idea, it’s also a great way to get people interested in reading.

Jaguar has just unveiled their XF Sportbrake wagon at the 2012 Geneva Motor Show, but Jaguar Land Rover CEO Ralph Speth is already speaking about the future of the British automaker.

After seeing spy photos and leaked photos of the new Jaguar XF Sportbrake over the last few months, the real deal has finally been unveiled at the Geneva Motor Show.

Jaguar Land Rover (JLR) is looking to increase its stake into the worlds largest automotive market by way of a $2.87 billion joint venture with Chery Automobile.

A 1965 Jaguar XKE 4.2L Series I Roadster that Sir Elton John formerly owned just fetched around $130,000 (£82,140) at a recent Oxford, England auction. The British roadster was purchased by Elton John back in 1987 before he sold it at an auction in 2001 alongside other vehicles he owned.

More proof that a station wagon can in fact be beautiful, Jaguar has just released the first official photos and details on what it is calling the XF Sportbrake.

What appears to be a couple of scanned images of the upcoming 2013 Jaguar XF Sportbrake have found their way online. Set to debut at the 2012 Geneva Motor Show, the XF Sportbrake will be the British luxury carmaker’s answer to the Mercedes-Benz E-Class Wagon, the BMW 5-Series Wagon, and the Audi A6 Avant.

Jaguar has announced that its XK and XKR Special Edition models are now available for order in either coupe or convertible form – or both, if that’s how you roll.

Jaguar is considering taking its XKR-S to the next level of race inspired performance; a feat we didn’t think was possible. Jaguar has announced that they are considering a special edition XKR-S designed specifically for race day.

For decades, the recipe for a supercar had always been about stuffing a fire-breathing V12 engine in the middle. Some super cars receive the occasional quad-turbo W16, V10, and supercharged or turbocharged v8, but these all build upon pretty much the same idea. What many car enthusiasts have actually been wondering ever since they witnessed the Batmobile for the first time is whether jet engines could be fitted into cars in real life.

Ever since British automaker Jaguar started closing its historic Browns Lane facility piece-by-piece after moving its production elsewhere, many wondered what would happen to its Heritage Museum that is one of the remaining parts of the old factory.

A Jaguar XFR-S is likely to be on the way soon, spurred by competition from the BMW M5 and Mercedes-Benz E63 AMG which seriously outgun the British super-sedan.

The Jaguar XJ220 is a rare collector’s item on its own, having only produced 350 units. But few are aware that Jaguar had produced a XJ220S variant with Tom Walkinshaw Racing in order to homologate their XJ220C race cars for competition. Only six XJ220S were ever created, and one of them is now heading to RM Auctions.

2011 was a rather big year for Jaguar. Not only was this the year they celebrated the 50th anniversary of their much loved E-type, but also the 20th anniversary of their much over-looked XJ220 supercar.