Sometimes, the car buying experience is more painful than pleasant.

Originally heading to the U.S. as a Scion model, the C-HR will now be offered as a Toyota.

Twenty-sixteen is an important milestone for the humble Toyota Corolla, which is celebrating its 50th birthday. It’s hard to believe, but the first examples of this world-famous nameplate were assembled in the fall of 1966.

The 2016 L.A. Auto Show kicks off November 15 and there are plenty of debuts heading to California.

Toyota has launched a TV advertising campaign geared at very specific prospective customers rather than a general national TV campaign to sell the Prius Prime plug-in hybrid.

This year’s SEMA Show is really special because it’s the 50-year anniversary of this aftermarket extravaganza. 

Toyota is planning to reveal its newest baby crossover, the C-HR, in just a couple weeks.

Toyota has a wide and varied lineup of modified vehicles at the 2016 SEMA Show.

The Toyota Prius is probably one of the last vehicles you think of when it comes to performance.

Toyota is looking to have the world’s fastest SUV.

Ryan Tuerck and his team is delivering on the promise of a Ferrari-powered Toyota 86.

News that the North American version of the Alfa Romeo Giulia will be automatic-only in North America is a sad reminder that the manual transmission is slowly going the way of the dodo.

A stop-sale has been ordered for the popular Toyota Prius hybrid.

Toyota is recalling about 5.8 million cars for potentially faulty airbag inflators made by Takata.

The 2016 Consumer Reports Annual Auto Reliability Survey has been released and there are a few surprises.

The makings of a good off-road variant need to start with a solid platform, and the Toyota Tacoma is an ideal place to begin. 

Hybrids and electric vehicles are the future of motoring, even if they’re not necessarily ready for primetime. Two of the best mass-market, earth-friendly offerings available today are the new Toyota Prius Prime and Chevrolet’s Volt.

Cars, like friends, come and go. But that doesn’t make it any easier to suffer through yet another year with so many voids in the market — and our hearts.

The Toyota Yaris will be competing in the World Rally Championship (WRC) and new rumors suggest that the rally car could spawn a hot hatch variant of the little production car.

Is Toyota working on a successor to the FJ Cruiser?

Toyota is calling back about 92,000 Prius hybrids over an issue that can render the parking brake inoperable. 

The shortlist of nominees for the 2017 World Car of the Year award have been announced, with Audi and Kia leading with three entries each.

Toyota continues to be the best global brand out of all automakers according to Interbrand.

Toyota and dealers in Japan will begin selling the Kirobo Mini in 2017.

For all the talk about alternative fuels, gasoline doesn’t seem to be going anywhere anytime soon.

The Toyota C-HR crossover will no longer be getting a diesel engine.

Toyota rolled out its latest effort in the motorsports world at the 2016 Paris Motor Show. 

The future of the Toyota Prius might be strictly as a plug-in hybrid model. 

Relative to pretty much everything else Toyota touches, the Scion brand was nothing short of a failure.

The first video footage showing off Toyota’s new sports car, widely believed to be the reprisal of the famous Supra, has been captured. 

The 2017 Toyota Mirai’s MSRP remains the same as the 2016 model year.

Certain 2016 Toyota Prius vehicles are being recalled to address an issue with their airbags.

A photo has appeared online that may show us what the next-generation 2018 Toyota Camry could look like.

Toyota is bringing back the Supra and we finally have spy photos showing the new sports car. 

If you thought Toyota’s crazy Camry drag car from SEMA two years ago was strictly for show, think again.

Every few years, automakers redesign popular models to keep their lineups fresh and their cars competitive, but not all redesigns are well received.

Toyota has announced pricing for two of its orphaned Scion models and its popular small sedan, the Corolla. 

Some automakers truly revolutionize their designs when it comes to building a successor.

Toyota is recalling 337,000 vehicles to address an issue with their suspension.

A couple months ago, one proud Toyota owner pushed his 2007 Tundra pickup past the million-mile mark, a distance many motorists would be hard pressed to clock in a lifetime of driving.

Ever wonder what it’s like inside an automotive assembly plant? Now you don’t have to!

If you had your heart set on the 2017 Toyota Tacoma TRD Pro, hopefully you have been saving up.

Despite the massive dieselgate scandal, Volkswagen has managed to pass Toyota as the world’s largest automaker in the first half of 2016.

Professional drifter Ryan Tuerck is swapping a Ferrari 458 engine into a Toyota 86.

Most cars aren’t meant to be used for towing, but some owners aren’t afraid to test the limits.

Toyota still won’t confirm that a successor to the Supra is in development, but we know better.

Toyota is bringing its latest off-road trims to the 2017 4Runner. 

Toyota engineers are already working on a way to improve the new Prius Prime.

Safety ratings, and their accompanying videos, from IIHS and NHTSA are giving thumbs up to the 2016 Toyota Prius and the soon-to-be launched Prius Prime plug-in hybrid electric vehicle.

There was an unexpectedly long delay as Koji Toyoshima, chief engineer of the Toyota Prius and Prius Prime, conferred with his colleagues.

In celebration of Independence Day, AutoGuide.com is celebrating the top 10 most interesting and significant cars produced in the U.S.

Toyota has expanded its Total Human Model for Safety (THUMS) virtual crash dummy software.

You’ve probably heard all about the Prius before. 

For the second year in a row, Toyota was issued more patents than any other automaker.

Toyota is paying homage to the AE86 that was made famous in the classic Japanese manga comic Initial D. 

Older models of the Toyota Prius and Lexus CT hybrids are being recalled to address an issue with their airbags.

The Toyota Camry is once again the most American-made car.

The Toyota C-HR’s interior has been revealed and some might be disappointed that it’s not more hip.

The worst thing about buying a new car is having to take it back to the dealership for an issue almost immediately.

The J.D. Power 2016 U.S. Initial Quality Study results are in and there are quite a few surprises.