#ToyotaPrius

It’s another case of sibling rivalry here at AutoGuide.

We’re hard pressed to think of any other vehicle that has undergone such a fundamental improvement from one generation to the next like the 2023 Toyota Prius has. Going from a sensible, highly efficient, albeit uninspiring car, to one that has suddenly become desirable, is no small feat. Toyota hit a home run with this car that seemingly does it all.

I still haven’t got used to the 2023 Prius’ dramatic new looks, and already Toyota has us back for a new variation. Meet the 2023 Toyota Prius Prime.

Is the future EV only? Maybe not, according to Toyota.

This is the 2023 Toyota Prius. No, really. I still can’t quite believe it either, and I spent a whole day driving the thing.

Up to 220 horsepower, 57 combined mpg—and dramatic new looks.

The cost of owning a car is more than just your payment and monthly insurance premium. You have to maintain it, too.

Over 20 years since it debuted, the Prius remains the hybrid car poster child.

Toyota will build 2,020 Anniversary Edition Prii, as part of the 2021 model year, to celebrate two decades of the game-changing hybrid.

Hybrids have come a long way from being scoffed at and being labeled hipstermobiles.

Consumer Reports has revealed its list of the most reliable cars of 2020. The yearly ranking contains a few surprises, especially the meme-worthy winner.

Toyota‘s venerable Prius is on a roll, with a mid-cycle refresh and a brand-new AWD-e model both arriving for the 2019 model year. Now, Toyota is playing with the formula yet again, gracing its fuel-sipping hybrid hatchback with new standard tech.

Cover your eyes, hide your kids, hide your wife! Here’s a rundown of the ugliest cars you can buy today.

Adding all-wheel drive to your 2019 Toyota Prius will boost the price by around $1,200 to $1,300, the automaker told AutoGuide at the 2018 Los Angeles Auto Show.