Cadillac Considering More Electrified Vehicles
With the Cadillac ELR launching in the near future, the American automaker is considering adding more electrified vehicles to its lineup.
According to Cadillac global sales head Bob Ferguson, the brand is extremely optimistic that the ELR will be successful on the market place, especially on the West Coast and in the Northeast. Despite not having yet launched, the automaker is seriously considering adding more battery-based vehicles to its lineup.
2014 Cadillac ELR Priced Above Tesla Model S at $76,000
The ELR was recently announced with a price tag of $76,990 (including destination) – even more than the successful Tesla Model S. Regardless, it’s believed that the model will tap into a fast-growing market that could lead to even larger Cadillac battery-powered vehicles. GM is also hard at work improving its hybrid powertrain for longer range and lower cost.
In addition, Ferguson confessed that support for the Elmiraj concept to become a production vehicle is growing within General Motors’ walls, though it hasn’t been officially given the green light from corporate.
GALLERY: 2014 Cadillac ELR
[Source: The Detroit Bureau]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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