Buick Regal, Verano Get New Cheaper Base Models
The Buick Regal and Verano are getting a lower base price courtesy of a less expensive trim level.
As the entry-level luxury sedan market becomes more competitive, Buick is turning to cheaper models to gain ground. The new Buick Regal 1SV will start from $27,990 including destination, which is $2,925 lower than the Regal Turbo. With the Regal 1SV, buyers will get a 2.4-liter four-cylinder Ecotec engine with 182 hp and the powerplant is not the same as the one found as an option on the more expensive Premium model. Buick plucked the powerplant from the fleet version of the Regal, which has been axed. Standard features on the Regal 1SV base model include leather seats and 4G wireless connectivity.
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The Verano 1SV will start at $21,990 and marks a $2,315 price reduction compared to the previous base Verano, which started at $24,305. The major difference with the Verano 1SV is the removal of satellite radio, but the model is part of a bigger plan to help lower prices for the American automaker. To give the Verano 1SV the price cut to remain competitive, Buick has narrowed the gap between the dealer’s invoice price and the MSRP to $106, down from $935. This way, Buick is essentially cutting dealer profits to lower the Verano’s MSRP without having to removal luxury amenities from the sedan.
[Source: Cars Direct]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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