Mazda Launches New Slogan: Driving Matters
Mazda is launching a new advertisement campaign centered around a new slogan.
The Japanese automaker has announced “Driving Matters,” an evolution of the “Game Changers” campaign.
The new campaign will showcase various aspects of what makes the driving experience so important and will focus on the importance of vehicle safety, good-looks, fuel efficiency and the fun-to-drive personality of Mazda cars.
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The company will launch the campaign with “A Driver’s Life,” which chronicles the major moments and stages in a driver’s life, such as obtaining a license and buying your first car. The ad will feature numerous 2016 Mazda models and will launch Friday, May 22 at movie theaters and on television with a mix of 30- and 60-second ads.
With the new campaign, don’t expect Mazda to get rid of its Zoom-Zoom mantra. The catchy phrase that has been around since 2000 will continue to be part of the company’s DNA.
“Through the Driving Matters campaign, consumers will get a glimpse at why driving matters so much to Mazda and why we obsess over every detail in designing our cars,” said Russell Wager, vice president of marketing for Mazda North America. “Whether it’s for safety purposes or for maintaining our ‘fun to drive’ nature, it all comes down to the fact that driving matters to our customers and it matters to us.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Not trying to sounds like a party-smurfer, but A Driver's Life should also include a car for the milestone of post-divorce with child support payments. There are Thousands of those...Thousands. Maybe not the Millennials who are avoiding marriage like Toyota Camry, but GenX definitely!