Mitsubishi Gives Its Upcoming Crossover a Hopeful Name
Mitsubishi is hoping to turn its fortunes around in North American by introducing a new crossover.
Mitsubishi has unveiled the name for its new CUV as the Mitsubishi Eclipse Cross. The Eclipse was a popular sports coupe and convertible back in the day, and Cross is obviously short for crossover. Mitsubishi hasn’t sold the sporty Eclipse in North America since 2012, and many are hoping that the revival of the name means the crossover will have a sporty driving dynamics.
Mitsubishi is in dire need of products to bolster its North American lineup, and crossovers are what consumers want. The new Mitsubishi Eclipse Cross should be bigger than the Outlander Sport (called the RVR in Canada) and smaller than the Outlander. The upcoming compact crossover will also adopt a “coupe SUV” style with a sloping roofline and muscular proportions.
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The Mitsubishi Eclipse Cross will debut officially at the Geneva Motor Show in March. AutoGuide.com will be reporting live from the show, and we will bring you more information about the Mitsubishi Eclipse Cross when it is unveiled.
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Jodi has been obsessed with cars since she was little and has been an automotive journalist for the past 12 years. She has a Bachelor of Journalism from Ryerson University in Toronto, is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Besides hosting videos, and writing news, reviews and features, Jodi is the Editor-in-Chief of AutoGuide.com and takes care of the site's day-to-day operations.
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Congrats, Mitsubishi, you just dug yourself a grave and lost a customer.