Top 10 Most Valuable Car Brands: 2017
Toyota continues to dominate the auto industry in terms of value, according to Interbrand.
Interbrand has released its 2017 global rankings for the best brand value and a total of 15 automakers made the overall list this year. Interbrand methodology for rankings combine evaluations of a brand’s financial performance and ability to influence consumer choice.
This year’s rankings closely resemble those of 2016 and suggest a level of consistency because each of the auto brands in the top 10 are retaining their brand power.
Top 10 Most Valuable Car Brands: 2017
10. Porsche
Porsche takes the tail end of this list with +6% growth. Its brand value clocks in at $10.13-billion and it retains its No. 10 ranking from last year.
ALSO SEE: Toyota Tops Automakers in Best Global Brands 2016 Rankings
9. Volkswagen
Unlike last year where it received a negative growth of -1%, this year’s rankings mark a positive growth of +1% for VW with a brand value of $11.52-billion despite hanging in the same position as last year.
8. Nissan
Nissan also continues the trend of positive growth with a +4% figure and a brand value of $11.53-billion.
7. Audi
Audi also appears on the list this year with a +2% growth and a corresponding brand value of $12-billion.
6. Hyundai
In at No. 6, Hyundai shows a very commendable +5% growth and brand value figure of $13.2-billion.
5. Ford
Ford’s status as a leading global brand continues with a $13.6-billion brand value and +5% growth.
4. Honda
Honda continues to impress with a +3% growth figure and $22.7-billion brand value.
3. BMW
BMW shows its solid history as a respected global brand by sticking in the No. 3 position with a 0% growth score and $41.5-billion brand value.
2. Mercedes-Benz
Mercedes posts the highest growth change (+10%) in the entire top 10 list. Its brand value is at $47.8-billion.
1. Toyota
Right at the top of the list is Toyota. It retains its position from last year as leader of the pack amongst its fellow automakers. Despite its -6% dip, it has a solid lead over its closest competition (Mercedes-Benz) and a $50.3-billion brand value. Interestingly, it was ranked as more valuable than Netflix, Facebook, McDonalds and Disney, and trails just behind Samsung, Amazon, and Coca-Cola.
Chidi loves talking about cars. He enjoys exploring the limits of new car technology and performance vehicles. When he is not writing features for AutoGuide, you will most likely find him perusing Kijiji or Autotrader listings for unique classic nameplates.
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