Nissan Reserves H-POWER Wordmark in Europe

Sam McEachern
by Sam McEachern

Nissan has filed a trademark application with the European Intellectual Property Office to reserve the ‘h-POWER’ wordmark.

The h-POWER name was filed under a classification reserved for “power distribution or control machines and apparatus for land vehicles; inverters for land vehicles,” and batteries for land vehicles. It was also filed under the classification for electric land vehicles and motor land vehicles.

If we had to guess, we’d say ‘h-POWER’ will be used on a hydrogen electric vehicle of some sort. We can’t be sure, though, as Nissan recently backed out of hydrogen vehicle project it was working on with Daimler and Ford. While that specific project was abandoned, it’s believed that Nissan has continued to work with the two companies on research related to hydrogen fuel cell cars and trucks.

SEE ALSO: So Why is Nissan Entering Formula E Anyway?

Hydrogen hasn’t took off in North America as many thought it might, but it’s much more popular in Nissan’s home market of Japan. Earlier this year, Nissan joined a consortium of Japanese automakers that promises to double the amount of hydrogen refueling stations in the country from 100 to nearly 200. The alliance, called Japan H2 Mobility, also included Honda and Toyota.

It will be interesting to see if the h-POWER name appears on a concept vehicle or even a production car of some sort going forward. This filing could be a sign that Nissan hasn’t yet given up on the idea of hydrogen vehicles – perhaps even outside of Japan.

[Source: EUIPO]

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Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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