Report: SEMA Camaro's Revised Grille Will Go Into Production
Chevrolet is apparently fast-tracking the new SEMA Camaro’s front fascia for production after everyone complained about Chevy’s first crack at the 2019 refresh.
The SEMA grille colors in the grille’s center spar and moves the bowtie into the upper grille section.
The latest concept grille has been well-received since it was revealed last week. By contrast, the initial redesign, which was supposed to bring the Camaro’s grille in line with the rest of the Chevy lineup (it didn’t), received near-universal disdain.
Both redesigns were made in an attempt rev up Camaro sales, which have slowed since the sixth-generation launched and dropped into third place in the three-car pony race.
SEE ALSO: 2019 Chevrolet Camaro Offered in New Shock Yellow Color
The SEMA concept was officially designed to introduce a new paint color called Shock Yellow.
“There’s a fresh look for the 2019 Camaro, which is restyled, reinvigorated and offers more choices and new technologies,” Steve Majoros, director of Chevy car marketing, said in a statement. “It’s the perfect canvas for personalization, and the new Shock color and available accessories demonstrate only some of the possibilities customers have to make the Camaro entirely theirs.”
The Camaro will be one of more than 12 vehicle concepts on the show floor at SEMA later this month.
[Source: GM Authority]
A version of this story originally appeared on GM Inside News.
Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
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Kind of a cool job to have as a Camaro designer. Mess up so bad that your design doesn't even make it into production before a redesign. I'm sure the designer got paid for both attempts.