The 2024 Mazda CX-90 Starts At $40,970, Only $945 More Than Outgoing CX-9

The upscale Mazda CX-90 starts at a not-so-upscale price.

The 2024 Mazda CX-90 has rolled onto the market, replacing the CX-9 crossover. More than just adding a zero to the name, the CX-90 is Mazda’s first RWD-based platform in more than a decade. It aims to be upscale, challenging established luxury cars from big brands like Acura, or BMW. And, it starts at $40,970, including the $1,375 destination fee.

This is a very modest price increase of $945 over the outgoing CX-9, but things can get expensive quickly, and it can be hard to keep track of the high number of trims offered on the CX-90. The price-leading base Mazda CX-90 Turbo Select comes with eight-passenger seating with leatherette, a power driver’s seat, and automatic climate control. But, the top-of-the-line Mazda CX-90 Turbo S Premium Plus reaches a very lofty $61,325. The Turbo S Premium Plus has a more bespoke interior, including Nappa Leather and a special suede trim stitched in in a technique Mazda says is “specifically inspired by hand-bookbinding and an intricate Japanese weaving technique known as Kakenui.” Then, there are several other trim models, including a few PHEV ones spliced in between the $20,000 price delta between the base and top trim.

The cheapest PHEV model can be had for $48,820 in PHEV Preferred trim, and tops out in Premium Plus trim for $58,325. The PHEV pairs a 2.5-liter four-cylinder with an electric motor and a 17.8kWh battery, for a combined output of 323 horsepower. No word on fuel economy, or electric range, though.

The 2024 Mazda CX-90’s pricing runs the gamut of large crossover pricing. The base price puts it directly against cars like the Hyundai Palisade or Kia Telluride. The top-of-the-line price put it in competition with crossovers like the Acura MDX, or lower-trimmed variants of the Genesis GV80. Can Mazda steal sales from both groups? We’ll just have to wait and see.

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