There is a quote by a certain Zen author that states, simplicity boils down to two things: identify the essential, eliminate the rest. 

The trucks sold in today’s consumer market are tougher than commercial trucks just a decade back, with the strongest pickups comfortably hauling nearly 8,000 pounds. The key downside to those new trucks capable of hauling big payloads, however, is that they are among the most expensive vehicles on the market. Less expensive modern trucks and pickups that are a few years old are capable of towing thousands of pounds, but for someone who needs to haul big weight, many stock trucks simply fall short.

Full-sized pickups are the bestselling vehicles in the United States auto industry and that has been the case for decades, with Ford, Ram and Chevrolet topping the sales charts year after year.

New trim offers “customized performance features straight from the factory.”

While the Toyota Tacoma outsells everything in the mid-size pickup truck market, it doesn’t do so uncontested.

Many gearheads focus on outright speed or acceleration when talking about their favorite pickup. After all, the truck horsepower wars are in full swing, with Ram belting out over 700 ponies from the mighty TRX and Ford responding in kind with a GT500-powered Raptor R. And you can bet GM and Toyota won’t let this challenge go unanswered for very long either.

It’s hard to separate the name WARN from vehicle recovery winches, considering WARN winches are universally recognized as being among the absolute best in the business, and the company hasn’t slowed down any since reaching the top. Instead, they continue to pioneer, innovate, and push the envelope when it comes to cutting-edge features and design.

Front-wheel drive and hybrid power are standard for Ford’s smallest pickup.

So you don’t want the Ford F-150, there are still two American Trucks that might strike your fancy

Ford has confirmed the small Maverick pickup is coming to Canada and the US, and we’ll see it next week.

Ford’s hasn’t forgotten the commercial buyers with the Pro version of the new F-150 Lightning.

The Toyota Tundra is a versatile, full-size pickup truck that offers plenty of utility. But no vehicle is perfect right off the assembly line and that’s why aftermarket accessories exist. Whether you’re looking to make your Tundra more functional or want to change up its appearance, there’s a plethora of parts to choose from, to the point that shopping can be overwhelming. If you don’t have a specific accessory in mind but searching for a way to upgrade your Tundra, you’ve come to the right place.

The half-ton truck segment is the most popular in North America, with these large trucks serving as America’s bestselling vehicles for more than 30 straight years.

Toyota’s biggest pickup will finally get a whole new—much larger—generation this year.

After the American brands all but pulled out of the midsize truck segment, the Toyota Tacoma dominated the class thanks to little competition.

Ford is bringing back an iconic name for its EV pickup, set to strike next week.

We’ve driven trucks that cost close to $100,000, but even if yours is a more reasonable workhorse, it still makes sense to protect it with a set of the best truck seat covers. Truck seat covers aren’t what they used to be, though. Today, you can order modern truck seats that rival luxury cars of a few years ago. Made with a perfect fit, perforations so your backside can breathe, and even seat heaters. Don’t get us wrong, you can still get the old saddle blanket cover to use as a cover, which is a cool option in the right truck. But seat covers have changed and improved immensely since those days.

The Toyota Tacoma is the most popular choice but is it also the better one?

The unibody pickup will share its platform with the compact Tucson SUV, be built in Alabama.

Logic is probably not an off-road enthusiast’s strongest suit.

When it comes to American rivalries few are as longstanding as the one between the two Detroit giants, Ford and GM.

It’s good to be king. Despite the competition that is better than ever, the Ford F-Series truck perennially remains the most popular vehicle in America

Some corners of the internet feel the need to complain that both of these Toyota trucks are well past their Best Before dates.

The 2022 Nissan Frontier arrives in a very different segment than the last model, which debuted in 2005.

Ford promises more capability for its off-road icon; more powerful Raptor R shows up next year.

Two of Nissan’s oldest models will both see replacements in two weeks’ time.

Size does matter, and a week behind the wheel of the 2020 Ram 1500 Big Horn drove home the fact quite well.

Pickups continue to dominate the list, with larger SUVs showing up too.

These are the reviews (and comparisons) you read the most this year. Go you!

Overlanding, for those unfamiliar with the term, is a form of self-reliant camping in which the journey is just as important as the actual destination. Trips generally take place over rough terrain, leading one into camping country while enjoying the scenery and perhaps a few off-road obstacles along the way. With social distancing being a new and important term this year, the overlanding hobby has exploded in a big way — especially since it can make for a very family-friendly form of exploration.

Fans of the seven-slot grille have had a lot to be excited about over the past few years.

Americans love trucks. But sometimes, we don’t care for our beloved pickups as well as we should. We leave them to fend for themselves out in the cold, or park them deep in the garage without any protection. Whether you park indoors or out, in good weather or bad, your pickup needs and deserves only the best when it comes to truck covers. A good cover will protect your vehicle from sun, UV rays, and heat buildup. It will be waterproof and breathable, tough, yet soft to the touch. It will provide security and peace of mind whenever you are away from your truck, because you’ll know that your pickup’s safe from harm.

How’s 470 horsepower and 470 lb-ft sound? Still want that Bronco?

For most hunters, our calendar year is a bit different. It doesn’t start January 1 … it starts the first day of moose camp.

Few machines are better suited for this task than the Toyota Tacoma. As part of the company’s SEMA360 virtual showcase, this overland-ready pickup was built by the crew at 4WD Toyota Owner Magazine and billed as the ultimate outdoor lifestyle rig featuring a slew of off-road performance upgrades.

Ford has released the engine specs for the latest version of the most sold pick-up truck in the world. The 2021 F-150 has a massive engine lineup but let’s start with the most notable one in it, the 3.5-liter PowerBoost V6 hybrid. According to the spec-sheet released by Ford, it makes 430 hp of max power and 570 lb-ft. of peak torque making it the most powerful power plant ever plonked into an F-150 chassis. 

The Tahoe and Suburban used to be marvels of modern automotive packaging.

New FOX suspension and a whole lot of off-road cred. 

New package offers monochromatic styling across the 2021 Ram pickup line.

New Ford configurator confirms prices for new truck, including hybrid model.

The new Wagoneer is “coming soon” is all Jeep would say on its media site as it released a new teaser image today. The image is of the Wagoneer logo in gold lettering and the American flag as the suffix. This is as good a sign as any that the Jeep Wagoneer official reveal is almost at hand.

Main photo credit: UfaBizPhoto/ Shutterstock.com

Each year the team at J.D. Power reveals what mainstream car brands owners find most appealing. This year, you might be surprised at the results.

A V8-powered Wrangler could be coming to a dealership near you soon.

The engine is in the same tune as the Wrangler, an eight-speed gearbox specifically developed for diesel engines. 

The Ford Ranger is probably one of the most sought after mid-size pick-up trucks out there and it has less to do with the way it looks or the engines it comes with. One of the critical aspects of the Ranger’s appeal is the sheer amount of aftermarket accessories available from the factory. Ford recognizes that the Ranger is less of a workhorse but more of a lifestyle vehicle unlike its elder sibling, the F150.

Folding gearshifts and hybrid power, oh my!

Ford releases first shadowy teaser of 2021 F-150 ahead of its reveal on on June 25.

Second special edition truck from Ram honors the US Navy, will be limited to 2,000 examples.

Ford has confirmed the digital launch of its most important model, the F-150 pickup, for next month.