Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the Fiat section of their site had a 138 percent rise in activity at the end of the game.
The effective commercial follows Abarth’s “Small, but wicked” catch-phrase, and is sure to catch your attention in just 60 seconds.
The Abarth is going to be hitting North America some time this year, featuring track-ready performance and small car fuel efficiency.
Check it out in the video below.
[Source: Edmunds]
Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.
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Why did you remove the foam from the young ladies chest in your commercial after the superbowl?
your heart is bumping...LOL