In between a busy schedule of press conferences and car debuts, AutoGuide.com found time to deliver the 2017 Reader’s Choice Car of the Year awards.

Alongside the reveal of the new Mazda CX-5, the Japanese automaker introduced a new prototype racecar that will compete in the IMSA WeatherTech SportsCar Championship.

A sharper design, a flashy paint job and a whole new engine sum up the new 2017 Mazda CX-5, which was revealed a day before the official start to the 2016 LA Auto Show.

The 2017 North American Car, Truck and Utility Vehicle of the Year finalists have been announced.

The Mazda CX-9 took home the 2017 AutoGuide.com Reader’s Choice Utility Vehicle of the Year award.

While most automakers are avoiding diesel engines in the U.S., Mazda is thinking differently.

The 2016 L.A. Auto Show kicks off November 15 and there are plenty of debuts heading to California.

Those heading to the 2016 L.A. Auto Show will get one last chance to sign the one-millionth Mazda MX-5 Miata.

After three months in the CX-9, we’ve gotten to know the technology of this flagship Mazda very well, and it is time for us to weigh in on how well they’ve executed the various systems that help Mazda keep pace in the tech race.

If you have done some traveling around the world, it’s likely you’ve seen the same cars abroad except with different names than what you’re used to in North America.

Mazda is reminding us about its obsession with weight loss by bringing two MX-5 Miata concepts to the 2016 SEMA Show.

Don’t expect to see the Mazda RX-Vision Concept head to production unless it has a rotary engine.

News that the North American version of the Alfa Romeo Giulia will be automatic-only in North America is a sad reminder that the manual transmission is slowly going the way of the dodo.

Mazda will roll out an all-new 2017 CX-5 next month during the Los Angeles Auto Show on November 16. 

The 2016 Consumer Reports Annual Auto Reliability Survey has been released and there are a few surprises.

Cars, like friends, come and go. But that doesn’t make it any easier to suffer through yet another year with so many voids in the market — and our hearts.

Every car company has its own logo and, like the vehicles they build, some are better than others.

Crossovers come in a huge array of sizes, from gigantic three-row models to tiny subcompact offerings, with nearly every conceivable variation in between.

It’s been a busy summer for our long-term Mazda crossover, racking up thousands of miles all around North America, making road trips with the Yarkony clan on our big camping adventure, and then serving as the chariot of choice for our former video producer Anthony Delacruz on a trip down to NYC.

The MX-5 Miata may be Mazda’s most iconic model — hell, it may be the most quintessential sports car of the last 30 years — but it’s certainly not the brand’s breadwinner.

For a diehard Mazda MX-5 Miata fan, what could be better than a trip to Mazda Raceway Laguna Seca?

The Mazda MX-5 has never been defined by numbers. It never had power. It’s never been a blazing fast car and it never sold in particularly high numbers. Instead it’s been a consistent presence, not just on Mazda showrooms, but on the track as well.

Pricing for the standard, non-launch edition 2017 Mazda MX-5 Miata RF has been announced.

Dare to test your Mazda MX-5 Miata knowledge? Take the quiz now!

This weekend is the final stop in the Millionth Miata Tour, an event that celebrates the most popular convertible in history: the Mazda Miata.

With over 1,000,000 Mazda Miatas and MX-5s sold over the years, there’s a very good chance you’ve seen at least one of the four generations of roadsters. These cars have a cult-ish following and for a very good reason.

The Millionth Miata Celebration Tour has come to an end, with the final stop being the awesome Mazda Raceway Laguna Seca in Monterey, California.

After reading some incredible Mazda MX-5 Miata memories from the editors here at AutoGuide, we wanted to turn the mic over to our readers and forum members. Here’s some great stories they came back with.

With every Mazda MX-5 Miata being such a joy to drive, picking the best is an impossible task. What’s your favorite Mazda MX-5 Miata ever?

AutoGuide.com wanted to thank Mazda MX-5 Miata Fan Adam Wolf  for his years of loyal forum contributions by doing something incredibly special for him.

Loyal Mazda customers can now place a preorder on the 2017 Mazda MX-5 Miata RF Launch Edition.

Yesterday’s rainy skies couldn’t keep the throes of Miata fans in Dallas away from seeing and signing the one millionth production  Mazda MX-5 Miata. 

Houston, we have no problems whatsoever.

We recently got our hands on the brand new  Mazda MX-5 Cup Car, a race car that will be competing across the world as part of the MX-5 Spec Series races.

The 2017 Mazda 3 is heading to dealers later this month with a starting price of $18,680 including destination.

Mazda’s most loyal customers in Canada can now pre-order the new MX-5 Miata RF.

The Millionth Miata Celebration Tour took a well-deserved trip to the beach yesterday as it set its sights on Daytona Mazda in Daytona Beach, Florida. 

Are you the ultimate Miata enthusiast? If so, you could win a trip to the Miatas at Mazda Raceway event October 1-2.

The Mazda MX-5 Miata is just one of those cars that leaves a mark on anyone who drives it.

The 2017 Mazda MX-5 Miata RF is an exciting addition to the Japanese automaker’s already fun lineup.

Mazda MX-5 Miata fans were out in full force putting their signatures on the one-millionth production Miata at its tour stop in Jacksonville, Florida.

The Millionth Miata Celebration Tour reached its 10th stop in Atlanta yesterday putting smiles on the faces of Georgia’s throngs of Mazda MX-5 Miata fans.

Mazda just revealed its Millionth production MX-5 Miata and to celebrate we thought it’d be fun to test your knowledge! 

We’re halfway through the epic 18-stop Millionth Miata Celebration Tour and there’s no sign of this iconic roadster slowing down. 

Welcome back to our long-term test of the Mazda CX-9. Click here to see the previous update. 

When the Mazda CX-9 first rolled into the AutoGuide.com garage for a long-term test, I knew it wouldn’t be long before I had a trailer on the back of it. 

The Millionth Miata Celebration Tour hit lucky stop seven on its incredible cross-country journey yesterday, bringing out some of the best Mazda MX-5 Miatas we’ve seen so far.

The Millionth Miata Celebration Tour rolled into CJ Wilson Mazda of Countryside yesterday for the Chicago-area event of the epic 18-stop tour.

The Millionth Miata Celebration Tour continued yesterday, drawing out diehard fans of the Miata MX-5 Miata at Classic Mazda in Mentor, Ohio. 

Mazda has announced a worldwide recall for 2.3 million vehicles over rear gate issues and a problem with its diesel engines. 

Mazda has announced the next production run of MX-5 Cup race cars, which will be more expensive and feature numerous mechanical advances compared to today’s car. 

There are very few sports cars that offer everything the Mazda MX-5 Miata does.

Crowds of Mazda MX-5 Miata fans came out to show off their customized prized possessions and to get a glimpse of the one millionth production Mazda MX-5 Miata.

Every few years, automakers redesign popular models to keep their lineups fresh and their cars competitive, but not all redesigns are well received.

Mazda is recalling 190,000 of its older CX-7 crossovers due to an issue that may result in a loss of steering control.

The Millionth Miata Celebration Tour continued its cross-country trip this weekend, drawing crowds at Wayne Mazda in New Jersey.

The Millionth Miata Celebration Tour rolled into Quirk Mazda yesterday for the Boston-area event of the epic 18-stop tour.